Tag: price elasticity of demand

Coupon Discount : Why Firms Are Using Coupons?

January 28, 2020

A firm’s strategy : Price-discrimination Coupons are a very effective way to apply price discrimination, especially for the market that has a very elastic demand. Customers who are very responsive to the price changes are likely to take an effort to get coupons for lowering the price. By offering coupons, a producer can charge a … More Coupon Discount : Why Firms Are Using Coupons?

How Did Apple Make AirPods’ Sales Success?

October 19, 2019

Apple’s AirPods are now a representative product of high-quality wireless headphones unlike any other. Its unique design grasped customers’ mind which brought them to a huge success when they released the first generation AirPods on December 13, 2016. On March 20, 2019, Apple released the second-generation AirPods, which feature the H1 chip, longer talk time, … More How Did Apple Make AirPods’ Sales Success?