The New iPhone SE – But Why Apple?

iPhone SE 2020 Apple has announced a new generation of iPhone SE outside the month of September for the first time since 2016, and outside autumn for only the second time in a decade. Apple’s popular first generation iPhone SE was discontinued in September 2018, and fans of small, affordable handsets have been asking for … More The New iPhone SE – But Why Apple?

Travel Plunges and Airline Jobs Are at Risk

Travel Plunges and Airline Jobs Airline passenger traffic is plunging around the world due to the coronavirus outbreak. This can potentially cause tens of thousands of airline jobs to be at risk, soon to be out of work, at least temporarily. According to CNN, Airlines are already adjusting their staffing by asking employees to take … More Travel Plunges and Airline Jobs Are at Risk

Coca-Cola vs Pepsi

In the carbonated soft drinks, when we narrow down to the cola market, there are two well-known existing in the market, which are Coca-Cola and Pepsi Cola. Coke and Pepsi are selling cola drinks with similar taste and price, therefore they are perfect substitutes. Both the companies have been competing strongly against each other for … More Coca-Cola vs Pepsi

Coupon Discount : Why Firms Are Using Coupons?

A firm’s strategy : Price-discrimination Coupons are a very effective way to apply price discrimination, especially for the market that has a very elastic demand. Customers who are very responsive to the price changes are likely to take an effort to get coupons for lowering the price. By offering coupons, a producer can charge a … More Coupon Discount : Why Firms Are Using Coupons?